This “little social media business” all started with a pink Palm Pilot phone and a food blog…
It took me until my late thirties to figure out what the hell I wanted to be when I grew up. But the seeds were planted in my early twenties. One day I decided I wanted to start a food blog and Facebook group to help and teach others. At least I applied my 6 figure investment, 8 year college degree in the teaching program to good use somewhere!
A few decades (and significantly better equipment later) So Social was born.
SCROLL TO MEET VICTORIA ↓
So Social is a Connecticut-based social media and content creation agency for small businesses who are too busy actually working to film, edit, post, and strategize on top of it all.
I turn real moments into high-quality content that connects, converts, and keeps your name top of mind.
Trusted by medspas • landscapers • restaurants • roofers • coffee shops • construction • plastic surgeons • boutiques • yoga studios • airbnbs • hair salons • beauty pros • wellness businesses • and more!
Trusted by medspas • landscapers • restaurants • roofers • coffee shops • construction • plastic surgeons • boutiques • yoga studios • airbnbs • hair salons • beauty pros • wellness businesses • and more!
Not a highlight reel. Just a real look at who I am, how I work, and what I bring into your blue collar business.
This is who you’re hiring…
WHERE I COME FROM
I grew up in a blue collar household where hard work was the norm, celebrated (and expected.) Early mornings, long days, being supportive as a family, everyone committing to their roles, and showing up no matter what shaped how I operate today.
I’m married to the owner of a roofing company I’m helping build from the ground up (or top down 😉). We work extremely well together, and that’s by design...and choice. We both chose to support the other every single day, in every single endeavor. He handles things I don’t understand, and I handle things he doesn’t think about. Same team, different roles.
As a blended family, we have a lotta kids! Everything we’re building is for them, and they’re growing up seeing what real work ethic and consistency actually look like.
HOW THIS BUSINESS WAS BUILT
I built this business during one of the hardest seasons of my life. During my divorce, it was either keep showing up, or drown. I was building something for my kids and me to start a new life grounded in happiness, respect, and alignment. No perfect timing, no waiting until things felt easier, just consistency and doing the work anyway.
Driven by the goals, regardless of my feelings.
WHAT I STAND FOR
BLUE COLLAR WIFE
Success comes from showing up, staying consistent, and putting in the effort whether you feel like it or not. That mindset carries into everything I do.
Building a business builds you. And more importantly, the version of you who initially built that business isn’t the same version of you who will grow it. Growth requires constantly shifting your beliefs and comfort levels while letting others in to help you.
WHAT I BELIEVE ABOUT WORK
Family, freedom, and a balance of faith and hard work are the foundation of my life. They influence how I show up, how I run my business, and the standards I hold.
I’m a proud American who believes in personal responsibility, a balance of hard work with a soft life where my feminine roles are appreciated, and protecting the freedoms we have.
I have deep respect for our military and law enforcement, the people who step up to protect others and keep things running, and make sure our kids learn that early.
I care about real issues that impact families and communities, most specifically supporting mental health access for military members, their families, and raising awareness for domestic violence and emotional abuse.
Not everyone will share the same beliefs, and that’s okay. I value working with people who respect each other, communicate openly, and keep things real, no matter what.
THE SO SOCIAL EXPERIENCE
In an overcrowded sea of social media managers this is what makes So Social different…
I’ve had an entrepreneurial mindset since college. The problem was I had absolutely no idea what the hell I was supposed to do with it. I just knew I didn’t want to spend my life being told what to do, sitting inside someone else’s box, or building someone else’s dream. Maybe you’re a little like that too.
You started your business because you saw a glimmer of something in yourself and thought, “Wait…I could actually build something here.” So you did.
You took the risk. You figured shit out. You learned as you went. You built something from an idea that probably sounded a little crazy to everyone else. And now you have a real business.
But here’s the thing about people like us…
We’re independent. We’re stubborn. We’re used to figuring it out ourselves. We have big ideas and even bigger expectations for what this thing could become.
And sometimes we forget that even the wild ones with the big dreams need help getting there. I get that because I’ve been on your side of the table.
I’ve experienced the parts of business ownership that nobody puts on Instagram. I’ve worn every hat. Marketing. Sales. Customer service. Bookkeeping. Websites. Branding. Content. Social media. Strategy. Scheduling. Problem solving. Professional shit-fixing.
I know what it feels like to have your business living rent-free in your brain 24/7. And I know what a big deal it is to let someone else into something you built from the ground up.
So when you hand me a piece of your business, I don’t take that lightly. I’m not here to swoop in, slap a cookie-cutter marketing plan on your business and tell you what you should be doing.
I’m here to understand what you built, why you built it, where you want to take it and what’s actually getting in the way. Then I help you get there.
Because you don’t need someone to take over your business. You need someone you can trust to get it.
I got you.
FOUNDER of So Social Media Mgmt
VICTORIA PELLERIN
A few years ago, I realized something. Some of the hardest working businesses I knew were doing incredible work, but you would never know it online.
I built So Social for the ones serving their communities who deserved marketing that reflected the pride they put into their work.
Today I partner with small businesses across Connecticut to create marketing that feels authentic, not staged.
I’m just as comfortable spending the morning on a muddy job site, hopping in a skid steer for the perfect shot, or throwing on my scrubs (yes I have them) to capture content from the operating room (been there done that, too).
As a business owner, blue collar wife, and mom, I understand what it’s like to wear a hundred different hats. This isn’t a niche I picked from a list. It’s the life I’m living every day.
My goal is simple: to take marketing off your plate so you can focus on running the business you worked so hard to build.
When I’m not creating content, you’ll usually find me helping build a roofing company alongside my husband, chasing our (many) kids, dirtying every pot and pan in the kitchen to cook something for my family, or finding an excuse to be near the water.
Small business, big goals
From backhoes to Botox, appetizers to activewear, roofers to reformers, landscaping to lattes, and boutiques to breweries…
If you show up and do the damn work, So Social makes sure your marketing does too. Different businesses, same problem. And the solution is always strategy, consistency, and high-quality content created with your target customers in mind.
Whether you need social media management, professional content, or you’re not quite sure where to start, we’ll build a plan around your goals, your budget, and your business.