Meet Victoria Failla

I’ve always been an entrepreneur…long before I ever called myself one.

I’m wired to see gaps, problems, and inefficiencies and think, there has to be a better way. When I need something that doesn’t exist, I build it.

When my kids were little and I wanted to be home with them but still needed to create income, I didn’t wait for permission or a perfect plan. I looked at what I already had…my teaching degree, my experience, my work ethic…and built a home daycare from the ground up. I identified a need, created a solution, marketed it myself, and ran a successful business for seven years, including straight through the chaos of COVID.

No roadmap. No backup plan. Just figuring it out as I went.

That experience taught me how to build a business from every angle, operations, marketing, client relationships, pricing, systems, burnout, growth, failure, and resilience. I had wins. I made mistakes. I got knocked down. I adjusted. I tried again.

When my kids were finally all in school, I found myself doing some serious soul-searching in my mid-thirties, asking the question no one prepares you for: What do I actually want to be when I grow up? The one constant over the last 20 years of my life, through every season, had been social media, content, storytelling, and connection.

That’s how So Social was born.

xo victoria