SERVICES FOR EVERY BIG STAGE OF SMALL BUSINESS
No two businesses are in
the same season, so why should every social media marketing package look the same?
Start where you are. Grow when you’re ready. Because marketing your small business isn’t one size fits all.
I believe every small business deserves great marketing, whether you’re just starting out or making millions. That’s why every proposal begins with a conversation.
We will talk about your goals, budget, where you want your business to be in six months, and what tasks you’re ready to hand off.
From there, I’ll recommend a custom combination of services designed to help you grow without paying for support you don’t need yet.
As your business grows, your marketing can grow with it.
Trusted by medspas • landscapers • restaurants • roofers • coffee shops • construction • plastic surgeons • boutiques • yoga studios • airbnbs • hair salons • beauty pros • wellness businesses • and more!
Trusted by medspas • landscapers • restaurants • roofers • coffee shops • construction • plastic surgeons • boutiques • yoga studios • airbnbs • hair salons • beauty pros • wellness businesses • and more!
Social media management and content creation services for every big stage of your small business
Every business is in a different season, and your marketing should reflect that.
Start by choosing the social media management package that best fits your current goals, posting needs, and budget. From there, customize your plan with add-on services like Content Creation, Community Management, and TikTok Management.
Whether you’re ready to hand off one piece of your marketing or outsource more, we’ll work together to create a plan that works for your business today with room to grow tomorrow.
WE DON’T PRETEND TO DO EVERYTHING
So Social does
two things really well…
Social Media Management
Perfect for clients ready to hand off content research, strategy, captions, scheduling post and community building
Content Creation
Monthly content creation for clients A la carte one-off content sessions Event content creation BTS content creation
No matter which package you choose, you’ll get a done-for-you experience rooted in strategy, creativity, and care - taking things off your plate and off your mind. Packages are priced on posting volume.
SOCIAL MEDIA MANAGEMENT SERVICES CAN INCLUDE:
No matter which package you choose, you’ll get a done-for-you experience rooted in strategy, creativity, and care - taking things off your plate and off your mind. Packages are priced on posting volume but always include:
Custom Social Strategy // Tailored to your brand goals for Instagram & Facebook (TikTok available as an add-on)
Bio Optimization // We’ll clean up and dial in your profile, highlights, keywords, and links
Trend Research // We hunt for what’s popping off, and then make it YOURS
Niche Knowledge // Who wants to babysit a social media manager? Over time and through stellar communication, we learn your business, market, and lingo
Hashtag + Keyword Research // Get found by the right people, in the right places, at the right time
Caption Writing // Scroll-stopping, story-driven captions infused with your brand voice
Branded Content Creation // Includes graphics, stories, carousels, reels, and image styling that feel so you
Professional Photo/Video Editing // Cohesive editing that aligns with your aesthetic and makes your brand shine
Content Scheduling // We use the best scheduling software in the game and will have everything automated so you can focus on your actual job
Community Management Strategy // With optional DM response support - because connection is part of conversion
Story support // This is where you come in - nothing can replace a founder showing up in stories! We equip you with all the skills and strategy you need to show up and convert followers into paying clients and customers
Social media management services
+ Tiktok
PLATFORMS WE MANAGE ↓
Important to Note:
If a Monthly Content Membership isn’t included, you’ll be responsible for providing the photos and videos used for your social media. While I’m happy to work with client-supplied content, the consistency and quality of your marketing will depend on the content provided.
Trusted by medspas • landscapers • restaurants • roofers • coffee shops • construction • plastic surgeons • boutiques • yoga studios • airbnbs • hair salons • beauty pros • wellness businesses • and more!
Trusted by medspas • landscapers • restaurants • roofers • coffee shops • construction • plastic surgeons • boutiques • yoga studios • airbnbs • hair salons • beauty pros • wellness businesses • and more!
Wondering what goes into your content session? let’s break it down (no dance moves required…unless you’re into that 🤪)
CONTENT CREATION SERVICES CAN INCLUDE:
Detailed pre-session questionnaire // Before we meet, you’ll complete a detailed questionnaire covering your business, audience, offers, goals, upcoming promotions, content needs, brand personality, visual preferences and anything else I need to know before we start planning.
Vision + goals // A 30-minute Google Meet to talk through what you want your content to accomplish, what you’re promoting, what’s coming up in your business and what you want your audience to know, feel or do.
Content ideation // We start with the big picture and brainstorm content ideas that actually make sense for your business, your audience, your offers, your personality and your goals.
Content strategy // We turn those ideas into an intentional content plan so we’re not just showing up with a camera and hoping something good happens. Every session has a purpose behind it.
Content planning // We map out the types of content that will be most useful for your business, from educational and promotional content to personality, lifestyle, behind-the-scenes and everything in between.
Shot list // You’ll have a customized shot list built around your business, services, products, people, space, personality and the specific content we want to capture.
On-site content direction // You don’t need to know what to do in front of a camera. I’ll guide you through what to film, where to stand, what to do and how to naturally move through the content without making everything feel staged.
Professional photography // I’ll capture polished, high-quality photos using professional camera equipment, including your people, products, services, space, details, process and the moments that make your business feel like yours.
Professional video // High-quality video captured with your brand and social platforms in mind, giving you footage that can be used across Reels, TikTok, Stories, your website, marketing materials and more.
iPhone + social-first content // Professional camera footage isn’t the whole story. I’ll also capture more natural, in-the-moment iPhone content designed to feel organic and native to social media.
Behind-the-scenes content // The stuff customers don’t normally get to see: the process, the prep, the work, the personalities, the little details and everything happening behind the scenes.
Brand personality // Your business has a personality. We’re capturing it. The laughs, the quirks, the people, the energy, the details and the moments that make your brand feel human.
Lifestyle content // We’ll capture your business in real life instead of relying on a feed full of perfectly posed photos. Movement, interaction, routines, products in use and the experience behind your brand all become part of the story.
Educational content // We’ll identify opportunities to turn your expertise into content that answers questions, teaches your audience, establishes credibility and gives potential customers a reason to trust you.
Promotional content // Need to highlight a service, product, offer, launch, event or seasonal promotion? We’ll intentionally capture content that gives you something to actually market.
Evergreen content // We’ll prioritize content that can continue working for you long after the day we shoot, rather than creating everything around something that expires next week.
Trend-friendly content // When a trend makes sense for your brand, we’ll capture footage that gives you the flexibility to participate without forcing your business into whatever random thing TikTok decided was funny that week.
B-roll library // We’ll capture the little clips that make future content easier: movement, details, environment, products, tools, hands, textures, people working and all the random footage you never realize you need until you’re trying to edit a Reel.
Brand details // Your space, signage, products, packaging, equipment, textures, workstations and all the small visual details that help people recognize and remember your business.
Team + people content // Your people are part of your brand. We’ll capture your team doing what they actually do, interacting with each other and showing the personalities behind the business.
Real-time creative direction // We adjust as we go. If something looks great on camera, we keep going. If an idea isn’t working, we pivot. If something unexpected happens that would make great content, we’re getting it.
Content capture in your actual environment // Because your business doesn’t exist inside a perfectly staged studio. We capture the real spaces, people, products, services and moments your customers actually experience.
Post-session organization // Your captured content is reviewed, edited and organized so you’re not left with a camera roll full of 947 nearly identical videos and absolutely no idea what the hell to do with them.
A content session built around YOU // There is no magic number of photos, Reels or videos that every business needs. Your session is customized around your goals, your business, your audience, your time and what makes sense to capture that day.
Content creation services
+ Monthly content creation for clients
+ A la carte (one-off) content sessions
+ Event content creation
+ BTS content creation
EVERYONE’S FAVORITE SHOOTS
This isn’t your typical branding photoshoot.
This is social-first content creation. We’re capturing your business actually being your business.
Professional enough to elevate your brand. Real enough to actually feel like you.
And because every business is different, we don’t promise the same exact list of deliverables to every client.
We focus on creating the right content for your business instead.
What to expect when you want to work with So Social↓
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Fill out the inquiry form and tell me a little about your business, your goals, and where you need support. The more details you give, the better. If we’re the right fit, we will schedule your 30 minute Google Meets discovery call with our founder, Victoria. -
During our 30 minute Google Meets discovery call we will discuss your business, what’s working, what’s not, and where you’d like to go. I’ll walk you through my services, answer your questions, and recommend the best path forward based on your goals, budget, and stage of business.
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If we’re a good fit, I’ll send over a proposal, contract, and invoice to get things rolling. From there, we’ll kick off the onboarding process and start building a marketing strategy that works as hard as you do.
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As your business evolves, your marketing can too. Need more content? Want to hand off community management? We’ll add support when the timing makes sense.
FAQ around and find out…
So Social offers full-service social media management and customized content creation built around your business, industry and goals. From ongoing content for multi-day job sites to half-day sessions designed to build a content library, plus event, BTS and photo-session content, we create what makes sense for you. No cookie-cutter deliverables. No paying for what you don’t need.
What services do you offer?
Ok, I paid the first invoice and signed the contract...can we start posting tomorrow?
I wish it worked that fast! The first month is all about strategy, planning, and content creation so we can start strong and consistent.
Rushing into posting without a plan leads to scattered content, wasted time, and posts that don’t actually move your business forward.
Once the prep month is complete, we launch with a fully managed, scroll stopping, stress free social presence.
How do you get to know my business?
I don’t just post content, I get to know you and your business inside and out. Every new client completes an in depth questionnaire where we cover your brand story, mission, values, audience, ideal customer, services, and even the little things that make your business you.
I also review any existing branding, past content, and analytics, so your social media presence feels authentic, on-brand, and actually works for your goals.
The goal? When someone scrolls your feed, they see your business exactly as you want it represented without you having to explain it post by post.
What platforms do you manage?
All management packages include Facebook and Instagram.
A TikTok add on is available and depends on your business goals, what’s working in your industry, and your budget. If a platform doesn’t make sense for your audience, we’re not forcing it.
Do I really need social media if most of my business comes from word of mouth?
Short answer: Yes.
Real answer: Social media supports word of mouth. When someone hears your name, the first thing they do is look you up. Your online presence should back up the great reputation you already have, not contradict it.
Where does the content come from…do you capture the photos and videos?
Content creation is available as an add-on, because not every business needs me to create their content. I’m not going to make you pay for something you don’t need.
That said, consistent, high-quality photos and videos are a huge part of successful social media. Most of my clients choose to have me capture their content so I can build their strategy around what we’re actually creating.
If you choose not to add content creation, you’re responsible for providing the photos and videos needed for your social media management.
How long are contracts and why is there a minimum?
All services require a 6 month minimum commitment because social media growth is built through consistency, testing, and refinement over time. The minimum protects your investment by allowing enough time for strategy, content, and momentum to actually work. Social media is not an overnight win and short-term contracts do not deliver long-term results.
Do you guarantee followers or going viral?
No; and anyone who does is full of crap! And honestly, that’s not the goal anymore.
Social platforms are shifting toward watch time, saves, shares, and silent engagement. Most people aren’t liking or commenting… they’re lurking, watching, and deciding if they trust you.
That’s why I focus on content that holds attention, builds familiarity, and supports real buying behavior, not vanity metrics that look cute but don’t convert.
Small business, big goals
From backhoes to Botox, appetizers to activewear, roofers to reformers, landscaping to lattes, and boutiques to breweries…
If you show up and do the damn work, So Social makes sure your marketing does too. Different businesses, same problem. And the solution is always strategy, consistency, and high-quality content created with your target customers in mind.
Whether you need social media management, professional content, or you’re not quite sure where to start, we’ll build a plan around your goals, your budget, and your business.