BUILD YOUR MARKETING TEAM
No two businesses are in
the same season, so why should every marketing package look the same?
Start where you are. Grow when you’re ready. Because marketing your blue collar small business isn’t one size fits all.
I believe every small business deserves great marketing, whether you’re just starting out or running multiple crews. That’s why every proposal begins with a conversation.
We will talk about your goals, budget, where you want your business to be in six months, and what tasks you’re ready to hand off.
From there, I’ll recommend a custom combination of services designed to help you grow without paying for support you don’t need yet.
As your business grows, your marketing can grow with it.
Trusted by landscapers • roofers • construction • electricians • plumbers • HVAC • masons • and more!
Trusted by landscapers • roofers • construction • electricians • plumbers • HVAC • masons • and more!
Social media services for every stage of your business
Every business is in a different season, and your marketing should reflect that.
Start by choosing the social media management package that best fits your current goals, posting needs, and budget. From there, customize your plan with add-on services like Monthly Job Site Coverage, Community Management, Email Marketing, TikTok Management, or Performance Insights.
Whether you’re ready to hand off one piece of your marketing or build a full-service marketing department, we’ll work together to create a plan that works for your business today with room to grow tomorrow.
The Foundation
Starting at $1000 per month
Includes:
This is Perfect for:
Solopreneurs and small business owners who would like to outsource social media management on a smaller budget
Those looking to maintain their presence
Scheduling and publishing 2-3 posts per week on Instagram and Facebook
Strategic captions and hashtags written for your audience
Reels and photo editing (using content you provide unless content package added on)
Graphics to support promotions, announcements and content as necessary
Profile updates as needed (profile picture, bio, links, etc)
Ongoing strategy based on data
Keeping up with platform changes (so you don’t have to)
Support during business hours
The Growth
Starting at $1,500 per month
Includes:
This is Perfect for:
Growing businesses looking to scale their online presence and establish a stronger connection with their audience through consistent content
Scheduling and publishing 4-5 posts per week on Instagram and Facebook
Strategic captions and hashtags written for your audience
Reels and photo editing (using content you provide unless content package added on)
Graphics to support promotions, announcements and content as necessary
Profile updates as needed (profile picture, bio, links, etc)
Ongoing strategy based on data
Keeping up with platform changes (so you don’t have to)
Support during business hours
The Full Send
Starting at $2,000 per month
Includes:
This is Perfect for:
Established small businesses that require daily visibility to grow and gain a competitive edge in their market
Scheduling and publishing 6-7 posts per week on Instagram and Facebook
Strategic captions and hashtags written for your audience
Reels and photo editing (using content you provide unless content package added on)
Graphics to support promotions, announcements and content as necessary
Profile updates as needed (profile picture, bio, links, etc)
Ongoing strategy based on data
Keeping up with platform changes (so you don’t have to)
Support during business hours
YOU NEED HIGH QUALITY PHOTOS AND VIDEOS FOR YOUR BLUE COLLAR BUSINESS
Content sessions,
two different options
Monthly Job Site Content Coverage
Perfect for current social media clients ready to hand off taking photos and videos
Professional Content. Your Way. Whether you need ongoing content throughout the year or a one-time content refresh, there’s an option built for your business.
You’ll walk away with authentic content captured where your business actually happens—not staged stock photos.
A La Carte Content Sessions
Perfect for businesses that need a content refresh and post themselves for now
YOUR BUSINESS DOESN’T HAPPEN IN A DAY
Neither should your social media content
The best blue collar marketing isn’t created in a studio because built on the job site. Through real people, real projects, and real moments.
Monthly Job Site Coverage gives your business a consistent library of professional photo and video content captured where your business actually happens. Because your marketing should be just as authentic as your work.
The Problem? Most businesses try to capture an entire month’s worth of content in one afternoon.
But your business doesn’t work like that.
One week you’re installing patios, the next you’re trimming hedges, then you’re working your way through seasonal clean ups. Maybe you’re replacing roofs, installing drainage, meeting new customers, training new employees, or spending a rainy day working on the trucks and cleaning the mowers.
Trying to tell the story of your business in one content day is like trying to summarize an entire season with one photograph. Your business deserves better than that.
THE SOLUTION
Coverage, not just content
This isn’t a typical photoshoot. It’s ongoing documentation of your business. Each month includes up to four hours of on-site coverage, strategically planned around your projects, seasonal priorities, and marketing goals. Every month is different because every business is different. Our goal isn’t to use every minute. We are there to capture the right moments at the right time.
That might look like:
✔ One extended session.
✔ Two half-day visits.
✔ Several shorter job site stops.
🏗 Have projects changing every week.
🚜 Want consistently fresh content.
📱 Need content for social media, websites, and marketing materials.
👷🏻♂️ Don’t have time to stop working and film.
📈 Want to document the growth of their business over time.
🫱🏼🫲🏽 Already work with So Social for social media management.
Monthly Job Site Coverage is perfect for businesses that…
Customize Your Social Media Services
Think of marketing like building a house. Every service below is a different piece of the structure. Individually they’re valuable. Together they create something much stronger. No two businesses are in the same season. Some are just getting started. Some are hiring their first employee. Some are running multiple crews and ready to hand marketing off completely. That’s why every proposal is customized around your goals, workload, and budget.
Start with what you need today. Add support as your business grows.
TikTok add on
Want to show up where everyone’s scrolling? Add TikTok to your package and let us expand your reach to a third audience by repurposing your Instagram reels. More visibility. Same great content. If you’re already investing in Instagram content, why not put it to work on another platform? Your content is optimized, repurposed, and published to TikTok to help your business reach new audiences without creating everything from scratch.
Community Management and engagement
Because posting is only part of the job. Building a strong online presence doesn’t stop when a post goes live. Community management helps turn followers into relationships through thoughtful engagement, conversations, and consistent interaction with the people who matter most to your business.
Performance insights report
Know what’s working (and why). Every strategy I create is backed by performance data. This add-on gives you a front-row seat with a detailed monthly report, key takeaways, and recommendations so you can better understand the impact of your marketing investment.
Email marketing
Stay top of mind with past, current, and future customers. Social media gets people interested. Email keeps them connected. Whether you’re promoting seasonal services, sharing company updates, or reminding customers it’s time to book, email marketing helps you stay in front of your audience year-round.
Design services for blue collar and trades small businesses
Brand Design
Website Design
Make your website the hardest working guy on your crew. Your website is often the first impression someone has of your business. It should do more than simply exist. Your website should build trust, answer questions, and make it easy for potential customers to take the next step.
This is for you if you’re a blue collar or trades small business and:
Your Facebook page is acting as your website
You’re embarrassed to send people to your website
Your business has grown but your online presence hasn’t
You’re trying to look more established
You’re tired of answering the same questions repeatedly
You know referrals aren’t enough anymore
Because referrals don’t end with a recommendation.
They end with a Google search.
Because every piece has a job to do. Great marketing doesn’t stop at your website or social media.
From business cards and brochures to yard signs and banners, your printed marketing should work just as hard as your digital marketing.
Whether you’re starting from scratch or refreshing your current materials, every design is customized to match your brand and business goals. Let’s create materials that represent the quality of your business and leave a lasting impression.
Marketing that keeps working long after you leave
Unlike a social media post that disappears down the feed, printed marketing has staying power.
It gets handed out, hung up, pinned to refrigerators, left on countertops, stuck in trucks and passed to friends.
Every piece has a purpose and every piece should work together to strengthen your brand.
Because every great build starts with a strong foundation. Your logo isn’t your brand…just one piece of it.
A strong brand creates consistency, builds trust, and gives every piece of your marketing a solid foundation to stand on.
Whether you’re starting a brand-new business or giving an established one a fresh look, let’s build an identity that reflects the quality of your work.
This is perfect for:
Includes:
✔ Primary Logo
✔ Secondary Logo Variations
✔ Brand Mark / Icon
✔ Custom Color Palette
✔ Font Pairing
✔ Custom Brand Elements (where applicable)
✔ Brand Style Guide
✔ File Formats for Print & Digital
Process timeline:
delivery within 4 weeks
Marketing Materials
Includes:
✔ Custom 5-Page Squarespace Website
✔ Mobile & Desktop Optimization
✔ Basic On-Page SEO (Meta Titles & Meta Descriptions)
✔ Website Strategy & Page Planning
✔ Contact Form Integration
✔ Social Media Integration
✔ Domain & DNS Configuration Assistance
✔ Website Host Setup Assistance
Does not include:
These services are available as package add ons:
Professional branding content session for website photos and videos
Branding (logos, fonts, colors, imagery, slogans, brand voice)
Website copywriting (the words on your website)
On going website maintenance (you want to update photos, change hours, add new services or products)
These costs are the client’s responsibility:
Securing the website domain (the URL)
Securing the web hosting
Font licensing
On going advanced SEO
Purchase of specific Squarespace templates (if you want to go the customization route)
Process timeline:
Delivery within 6 weeks
Investment starting at $4,000
Marketing materials
Because every piece has a job to do. Great marketing doesn’t stop at your website or social media.
From business cards and brochures to yard signs and banners, your printed marketing should work just as hard as your digital marketing.
Whether you’re starting from scratch or refreshing your current materials, every design is customized to match your brand and business goals. Let’s create materials that represent the quality of your business and leave a lasting impression.
Marketing that keeps working long after you leave
Unlike a social media post that disappears down the feed, printed marketing has staying power.
It gets handed out, hung up, pinned to refrigerators, left on countertops, stuck in trucks and passed to friends.
Every piece has a purpose and every piece should work together to strengthen your brand.
Popular marketing materials for blue collar businesses include:
Business Cards
Flyers
Postcards
Tri-Fold Brochures
Rack Cards
Yard Signs
Banners
Social Media Graphics
Need something not listed? Just ask. If it represents your business, chances are I can design it.
Does not include printing services.
Customize your design services
Think of marketing like building a house. Every service below is a different piece of the structure. Individually they’re valuable. Together they create something much stronger. No two businesses are in the same season. Some are just getting started. Some are hiring their first employee. Some are running multiple crews and ready to hand marketing off completely. That’s why every proposal is customized around your goals, workload, and budget.
Start with what you need today. Add support as your business grows.
Website copywriting
Great design gets people to your website. Great copy gets them to take action. Let me turn what makes your business different into clear, compelling website content that builds trust, improves SEO, and helps convert visitors into customers.
Investment: $2,000 + tax for standard 5 page website
Ongoing website maintenance
Websites should grow alongside your business. Whether you’ve added a new service, hired new team members, completed exciting projects, or simply need a refresh, I’m here to help keep your website accurate, professional, and working hard for your business.
Investment:$150 + tax per hour(1 hour minimum)
Trust the process
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Trust the process •
What to expect when you want to work with So Social↓
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Fill out the inquiry form and tell me a little about your business, your goals, and where you need support. The more details you give, the better. If we’re the right fit, we will schedule your 30 minute Google Meets discovery call with our founder, Victoria. -
During our 30 minute Google Meets discovery call we will discuss your business, what’s working, what’s not, and where you’d like to go. I’ll walk you through my services, answer your questions, and recommend the best path forward based on your goals, budget, and stage of business.
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If we’re a good fit, I’ll send over a proposal, contract, and invoice to get things rolling. From there, we’ll kick off the onboarding process and start building a marketing strategy that works as hard as you do.
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As your business evolves, your marketing can too. Need more content? Ready for a website? Want to hand off community management? We’ll add support when the timing makes sense.
The talk around town
⭐️⭐️⭐️⭐️⭐️
The talk around town ⭐️⭐️⭐️⭐️⭐️
“She knows how tradesmen think, how our customers think, and how to bridge that gap through marketing that feels authentic instead of corporate.
-Atlantic Renovations Connecticut Roofers
“Maintaining a consistent social media presence takes time and effort and that’s what you will get with Victoria. In such a short time we have received such positive feedback from our customers.
-Pane Enterprises landscaping supplier
“When having your business promoted or represented you want someone who takes it seriously. Victoria is that and more. She’s passionate about her work no matter the client or varied services and it shows in her work .
-YardPro landscaping business
Ready to stop duct taping your marketing…
From backhoes to dump trucks…job sites to shop floors…landscapers to linemen…roofers to remodelers…if you show up and do the damn work, So Social makes sure your social media does too. Different trades, same problem. And the solution is always strategy, consistency, and high-quality content created with your target customers in mind.
Whether you need social media management, a hardworking website, professional content, or you’re not quite sure where to start, we’ll build a plan around your goals, your budget, and your business.