THE PORTFOLIO

A woman with long dark hair wearing a sleeveless denim dress, standing with one hand on her hip, smiling slightly, in front of a light blue backdrop in a photo studio.
Woman in denim sleeveless dress with wavy dark hair, wearing gold jewelry, standing indoors with one hand on her hip, looking down.

See what we’ve been building

Behind every logo, website, Reel, and social media post is a hardworking business with a story worth telling. Explore a collection of projects that showcase what’s possible when strategy, creativity, and authentic content come together and imagine what we could build for yours.

Projects We Loved

Blue Collar and Trades small businesses

Food and Beverage small businesses

Beauty and medical aesthetics small businesses

Lifestyle and Wellness small businesses

A woman with dark hair, wearing sunglasses, smiling, holding a camera in one hand and a book or folder in the other, standing in front of a light blue backdrop.

Your website tells people you exist. Your social media tells people you’re still in it.

If I find your business online and your last post was six months ago, I’m probably going to wonder if you’re still in business. Harsh? Maybe. But that’s exactly what potential customers are wondering too.

Social media is where trust is built over time. When your channels goes silent, people start filling in the blanks themselves. They wonder if you’re still open. If you’re still active.

If they should keep looking…

Even if 90% of your business comes from referrals, people are still checking your social media before they call. Whether you realize it or not, your social media is shaping someone’s opinion of your business every single day. Even on the days you don’t post.

Work with Us →

Trusted by medspas • landscapers • restaurants • roofers • coffee shops • construction • plastic surgeons • boutiques • yoga studios • airbnbs • hair salons • beauty pros • wellness businesses • and more!

Trusted by medspas • landscapers • restaurants • roofers • coffee shops • construction • plastic surgeons • boutiques • yoga studios • airbnbs • hair salons • beauty pros • wellness businesses • and more!

Real results. Real businesses.

  • Person with arms outstretched standing in front of construction equipment, with a caption about returning to a job site after buying material.
  • A digital analytics dashboard showing 1,004,073 views for a period from April 28 to May 27. The chart indicates that 1.5% of viewers are followers, while 98.5% are non-followers. Also shown is the number of accounts reached, totaling 338,358, reflecting a 1,031% increase.
  • A social media post showing two dogs on a concrete surface, one golden and the other dark gray with a collar. The overlay text reads, "How the sun will be sounding for the rest of this week..."
  • Social media followers analytics dashboard showing total followers of 1,565 with a 28.4% increase compared to November 28, within the date range November 29 to December 28.
  • A young boy in a white shirt holding a phone and taking a picture of a rocky construction site with a wheelbarrow in the background. There is a caption that reads: "Landscapers taking pics of their work to show their girls who have no idea what they’re looking at."
  • A mobile app screenshot showing social media interaction statistics with a large purple ring chart indicating 96,900 total interactions between November 29 and December 28. The chart separates followers and non-followers, with followers representing 1.4% and non-followers 98.6%. Additional content categories include reels, with 99.9% engagement.
  • A landscaper kneeling on the ground, working on a landscape project surrounded by gardening tools and materials, with a caption about their perception of the work.
  • Screenshot of a professional social media dashboard showing insights with metrics for views, interactions, new followers, and content shared, all with upward trends and numerical data.
  • Comparison of social media analytics screenshots showing metrics such as views, followers, and content engagement over two different time periods with line graphs and statistics.
  • Social media analytics screen displaying total views of 117,240 for a 30-day period, with a pie chart indicating follower and non-follower view percentages.
  • A mobile app screen displaying social media interactions for a custom date range from April 28 to May 27. It shows a total of 100,396 interactions with a pie chart highlighting follower and non-follower engagement. The chart indicates 1.1% followers and 98.9% non-followers.

The talk around town

⭐️⭐️⭐️⭐️⭐️

The talk around town ⭐️⭐️⭐️⭐️⭐️

Woman dressed in denim overalls and a white shirt smiling, holding a yellow safety vest on a tripod, standing next to construction equipment and a light blue backdrop. She is wearing a baseball cap and jewelry, with a smartphone mounted on a selfie stick in front of her.
A woman sitting on a desk in an office, wearing a sleeveless denim dress, ripped jeans, white socks, and brown work boots, smiling while looking at her phone.

“She knows how tradesmen think, how our customers think, and how to bridge that gap through marketing that feels authentic instead of corporate.

-Atlantic Renovations Connecticut Roofers

Roof shingles installation process with some shingles laid and others ready to be placed, seen over a layer of yellow waterproof underlayment on a roof.

“Maintaining a  consistent social media presence takes time and effort and that’s what you will get with Victoria. In such a short time we have received such positive feedback from our customers.

-Pane Enterprises landscaping supplier

A white work truck with a black dump bed raised, parked on a blacktop parking lot, with a company logo that reads 'PANE ENTERPRISES INC.' on the door and some text below.

“When having your business promoted or represented you want someone who takes it seriously. Victoria is that and more. She’s passionate about her work no matter the client or varied services and it shows in her work .

-YardPro landscaping business

A man with a gray baseball cap and a neon yellow shirt is kneeling on the ground, tying a black fabric or tarp with green scissors. He has a tattooed arm and is wearing brown work boots and black ear protection. The background includes a white wooden structure and a gray paved surface.

Small business, big goals

From backhoes to Botox, appetizers to activewear, roofers to reformers, landscaping to lattes,  and boutiques to breweries…

If you show up and do the damn work, So Social makes sure your marketing does too. Different businesses, same problem. And the solution is always strategy, consistency, and high-quality content created with your target customers in mind.

Whether you need social media management, professional content, or you’re not quite sure where to start, we’ll build a plan around your goals, your budget, and your business.

FILL OUT THE INQUIRY FORM