THE PORTFOLIO

A woman with long dark hair wearing a sleeveless denim dress, standing with one hand on her hip, smiling slightly, in front of a light blue backdrop in a photo studio.

See what we’ve been building

Woman in denim sleeveless dress with wavy dark hair, wearing gold jewelry, standing indoors with one hand on her hip, looking down.

Behind every logo, website, Reel, and social media post is a hardworking business with a story worth telling. Explore a collection of projects that showcase what’s possible when strategy, creativity, and authentic content come together and imagine what we could build for yours.

Featured Projects

View from a rooftop showing rusted metal roofing with some damaged and missing sections, and a dense green forest in the background under a cloudy sky.

Atlantic Renovations - Connecticut Roofing Business

BRANDING, WEBSITE DESIGN, CONTENT CREATION, SOCIAL MEDIA MANAGEMENT, ONGOING WEBSITE MAINTENANCE

A white pickup truck with a black dump bed raised, parked on a construction site. The truck has a logo that reads "PANE ENTERPRISES INC. Newington CT" and a USDOT number. In the background, there is a partially constructed building with a curved roof and some wooden and concrete structures.

Pane Enterprises - Connecticut Landscaping Supplier

BRANDING, WEBSITE DESIGN, CONTENT CREATION, SOCIAL MEDIA MANAGEMENT, ONGOING WEBSITE MAINTENANCE

A man with tattoos on his arm, wearing a gray cap, neon yellow shirt, brown work boots, and a small black earpiece, is kneeling on the ground, using green scissors to cut black fabric or material on a sidewalk near a white building with a porch. The
Close-up of various small, smooth, rounded pebbles with different colors and textures.
Close-up of muddy tire ruts on a tire track or muddy path.
Close-up of a construction tool with rusted and worn blade, filled with reddish-brown soil. In the background, a blurred construction site with large rocks, concrete barriers, and dirt ground.
Stack of 4 pallets labeled 'Mainely Mulch' on a construction site with a bulldozer and piles of dirt in the background, overcast sky, no people present.
A person with a beard wearing a gray and black cap and an orange jacket is planting or tending to a small plant in dark soil.
A yellow construction excavator scoops dirt into an orange dump truck at a construction site under a cloudy sky.
Close-up of various small, smooth, wet pebbles and stones of different colors.
Close-up of dark, loose soil at a construction site with a blurred background showing a yellow construction vehicle and a blue building.
Two men working outdoors near a street; one man in an orange hoodie and jeans operates a wheelbarrow filled with dirt or debris, while the other man in a gray jacket and jeans leans into the wheelbarrow, using a tool; trees and a cloudy sky are in th
A worker in blue jeans, a grey hoodie, and tan boots is loading dark soil from a wheelbarrow into a black machine. In the background, a yellow construction machine is visible along with trees and houses.
Pile of dark mulch in a parking lot, with trees and a construction vehicle in the background.
A man wearing a gray hoodie and dark jacket is using a garden rake to work on soil next to a brick wall and window, near a leafless shrub with red branches.
A white utility truck with the logo 'PANE ENTERPRISES INC.' in red and black on the door, with a black dump bed raised. The truck is parked on dirt, and there is a wooden framed structure and some greenery in the background under a cloudy sky.
Back view of a man wearing an orange hoodie with gardening or lawn care company logo and contact information, black cap, and blue jeans, outdoors on a cloudy day.
A person wearing a bright green shirt, black shorts, tan work boots, and a baseball cap, using a leaf blower to clear a stone pathway in the backyard of a large white house with multiple windows and decorative architectural details.
Two people are working with white buckets inside a sandy environment, possibly a cave or mine. The man in the foreground is wearing a camouflage jacket and gloves, pouring contents from a bucket. The woman in the background is crouching and handling
Stacked gray cobblestones wrapped with wire, placed on a wooden pallet on dirt ground.
Person holding a white paper cup with a black and red logo and a green sticker that says 'Treated'; other empty white cups stacked inside. Person wearing a black and gray striped long-sleeve shirt.
A person in a dark shirt and white gloves is planting a small seedling into the soil, with their face focused downward and wearing glasses.
A woman with dark hair, wearing sunglasses, smiling, holding a camera in one hand and a book or folder in the other, standing in front of a light blue backdrop.

“Your website tells people you exist. Your social media tells people you’re still in it.”

If I find your business online and your last post was six months ago, I’m probably going to wonder if you’re still in business. Harsh? Maybe. But that’s exactly what potential customers are wondering too.

Your website is like the sign on your shop. It gives people a place to find you. Your social media is the lights being on. It’s where customers see what you’re working on, who’s on your crew, the jobs you’re completing, and that you genuinely care about what you do. It’s where trust is built over time. When your social media goes silent, people start filling in the blanks themselves. They wonder if you’re still taking on work. If you’re still active.

If they should keep looking…

Even if 90% of your business comes from referrals, people are still checking your social media before they call. Whether you realize it or not, your social media is shaping someone’s opinion of your business every single day. Even on the days you don’t post.

Work with Us →

Trusted by landscapers • roofers • construction • electricians • plumbers • HVAC • masons • and more!

Trusted by landscapers • roofers • construction • electricians • plumbers • HVAC • masons • and more!

Real results. Real blue collar businesses.

  • Person with arms outstretched standing in front of construction equipment, with a caption about returning to a job site after buying material.
  • A digital analytics dashboard showing 1,004,073 views for a period from April 28 to May 27. The chart indicates that 1.5% of viewers are followers, while 98.5% are non-followers. Also shown is the number of accounts reached, totaling 338,358, reflecting a 1,031% increase.
  • A social media post showing two dogs on a concrete surface, one golden and the other dark gray with a collar. The overlay text reads, "How the sun will be sounding for the rest of this week..."
  • Social media followers analytics dashboard showing total followers of 1,565 with a 28.4% increase compared to November 28, within the date range November 29 to December 28.
  • A young boy in a white shirt holding a phone and taking a picture of a rocky construction site with a wheelbarrow in the background. There is a caption that reads: "Landscapers taking pics of their work to show their girls who have no idea what they’re looking at."
  • A mobile app screenshot showing social media interaction statistics with a large purple ring chart indicating 96,900 total interactions between November 29 and December 28. The chart separates followers and non-followers, with followers representing 1.4% and non-followers 98.6%. Additional content categories include reels, with 99.9% engagement.
  • A landscaper kneeling on the ground, working on a landscape project surrounded by gardening tools and materials, with a caption about their perception of the work.
  • Screenshot of a professional social media dashboard showing insights with metrics for views, interactions, new followers, and content shared, all with upward trends and numerical data.
  • Comparison of social media analytics screenshots showing metrics such as views, followers, and content engagement over two different time periods with line graphs and statistics.
  • Social media analytics screen displaying total views of 117,240 for a 30-day period, with a pie chart indicating follower and non-follower view percentages.
  • Screenshot of an app displaying social media interactions, showing over 100,000 interactions between April 28 and May 27, with a pie chart indicating most interactions are from non-followers.
  • A mobile app screen displaying social media interactions for a custom date range from April 28 to May 27. It shows a total of 100,396 interactions with a pie chart highlighting follower and non-follower engagement. The chart indicates 1.1% followers and 98.9% non-followers.

The talk around town

⭐️⭐️⭐️⭐️⭐️

The talk around town ⭐️⭐️⭐️⭐️⭐️

Woman dressed in denim overalls and a white shirt smiling, holding a yellow safety vest on a tripod, standing next to construction equipment and a light blue backdrop. She is wearing a baseball cap and jewelry, with a smartphone mounted on a selfie stick in front of her.
A woman sitting on a desk in an office, wearing a sleeveless denim dress, ripped jeans, white socks, and brown work boots, smiling while looking at her phone.

“She knows how tradesmen think, how our customers think, and how to bridge that gap through marketing that feels authentic instead of corporate.

-Atlantic Renovations Connecticut Roofers

Roof shingles installation process with some shingles laid and others ready to be placed, seen over a layer of yellow waterproof underlayment on a roof.

“Maintaining a  consistent social media presence takes time and effort and that’s what you will get with Victoria. In such a short time we have received such positive feedback from our customers.

-Pane Enterprises landscaping supplier

A white work truck with a black dump bed raised, parked on a blacktop parking lot, with a company logo that reads 'PANE ENTERPRISES INC.' on the door and some text below.

“When having your business promoted or represented you want someone who takes it seriously. Victoria is that and more. She’s passionate about her work no matter the client or varied services and it shows in her work .

-YardPro landscaping business

A man with a gray baseball cap and a neon yellow shirt is kneeling on the ground, tying a black fabric or tarp with green scissors. He has a tattooed arm and is wearing brown work boots and black ear protection. The background includes a white wooden structure and a gray paved surface.

Why blue collar businesses choose So Social

YOUR BRAND DESERVES MORE

A hand holding a gray Carhartt beanie with embroidered text reading "PANE Gutterpress Inc" and a Carhartt logo tag. The background shows an industrial area with trucks and buildings.
Person wearing a white t-shirt with a cartoon character and the words 'CARH' and 'we can do it!' printed on it, holding a camera

Most big agencies say “We’ll do everything!” and heavily rely on AI and a high volume, hands off process to retain as many high paying clients as possible.

What sets So Social apart is I say “We’ll build the right marketing system for where your business is today, and we’ll grow it together.” I become part of your crew. Because my ideal client isn’t a 75-person company with a $10,000 monthly marketing budget. It’s the contractor, landscaper, roofer, or tradesperson who’s built a great business but doesn’t have help. I know the pressure of feeling like your business can’t run without you. Because for a long time, it probably couldn’t.

I know first hand in the trades people hire people. I know what resonates online and go beyond before and after photos and screenshots of Google reviews to humanize your business. I capture the owner checking on a project, the crew laughing over lunch, the muddy boots as well as the finished patio, the lawn stripes, and the new roof going on. Those moments can’t be manufactured by an agency sitting behind a computer because they have to come from the business itself. 

That’s exactly why So Social exists…to take one important piece off your plate while helping your business continue to grow.

Work with Us →
A woman smiling and posing with a camera and camera tripod, holding a camera on her shoulder, on a smartphone screen with the text "Ready to top up me to work?" and the name Victoria Pellerin at the bottom.

Ready to stop duct taping your marketing…

From backhoes to dump trucks…job sites to shop floors…landscapers to linemen…roofers to remodelers…if you show up and do the damn work, So Social makes sure your social media does too. Different trades, same problem. And the solution is always strategy, consistency, and high-quality content created with your target customers in mind.

Whether you need social media management, a hardworking website, professional content, or you’re not quite sure where to start, we’ll build a plan around your goals, your budget, and your business.

FILL OUT THE INQUIRY FORM