Our proven system built to support your business on social media.
The So Social Signature Service
I built the service I wish more businesses understood they needed, not just another social media package.
After working in the social media industry, I kept seeing the same problem:
Cookie-cutter packages. “Four Reels. Eight graphics. Twelve posts.” Same deliverables, different businesses.
But businesses don’t have the same goals, audiences, services, verbiage, or challenges. What works for one business might not work for another. What works this month might need to change next month.
Social media is constantly evolving, which is probably a big reason you feel like you can’t keep up. New features emerge, trends come and go, audience behavior changes, platforms start to favor a particular kind of content, and performance data gives us new information.
So why would I lock a business into a predetermined number of content formats before knowing what makes the most sense for its strategy?
Trusted by medspas • landscapers • restaurants • roofers • coffee shops • construction • plastic surgeons • boutiques • yoga studios • airbnbs • hair salons • beauty pros • wellness businesses • and more!
Trusted by medspas • landscapers • restaurants • roofers • coffee shops • construction • plastic surgeons • boutiques • yoga studios • airbnbs • hair salons • beauty pros • wellness businesses • and more!
Strategy shopping instead of price shopping
I’ve also seen businesses compare packages based on price, then cherry-pick the services they think they can afford (or a self-proclaimed business coach said they needed).
The problem? Sometimes the services they choose don’t align with the results they’re hoping to achieve.
You can’t expect a strategy built around one set of resources to deliver the same experience as a completely different investment. And removing essential components doesn’t necessarily create a more affordable version of the same solution. Sometimes it creates a different service entirely.
Businesses shouldn’t be expected to build their own marketing package.
Imagine hiring a professional and then having to exactly which tools to use, which steps to skip, and how much of their expertise you think you need…
And then telling them their worth based on your personal valuation of their services.You hired the professional for a reason. Your job is to know your business. My job is to know social media strategy, content creation, and how to bring the two together.
Of course, your budget and goals matter. They absolutely should inform your decisions. But I don’t believe a business owner should have to become a social media strategist just to hire one.
That’s why I created The So Social Signature Service. Instead of offering a menu of disconnected deliverables, I built an integrated service around the process I believe gives businesses a stronger foundation for social media.
Your goals and business knowledge. My strategy and creativity. Professional content creation. Systems that keep everything organized. And a willingness to adapt as we learn what works.
We start by asking what your business needs its marketing to accomplish (not how many Reels you want). That’s the difference.
The truth is, there is a lot we cannot control when it comes to social media marketing. The So Social Signature Service strategically allows us to maximize control and efforts so your investment is worth it.
Who The So Social Signature Service is best for…
The Signature Service isn’t for everyone. And that’s intentional.
This service is designed for small businesses that are ready to stop treating social media as another task to squeeze into an already-full workday.
It’s for business owners who:
Are ready to trust the process. You know your business, and you’re willing to trust me to bring the social media expertise, strategy, and creative direction.
Are ready to invest. You understand that professional social media management and content creation require time, expertise, planning, high quality equipment, specialized software and ongoing commitment.
Want a partner, not just a poster. You want someone who thinks about the bigger picture instead of simply uploading whatever content is available.
Are willing to collaborate. You understand that the best content often comes from combining your business knowledge with my strategy and creativity.
Want consistency with a purpose. You’re not chasing a viral moment or pretty grid and calling it a marketing strategy. You want to build a recognizable brand and a stronger relationship with your audience.
Are thinking beyond next week. You’re willing to give the process time to develop, gather useful data, and improve.
You bring the business. I bring the strategy. Together, we build the content.
One quick thing
I want to be clear about…
I don’t believe effective social media management means you hand over your password, disappear, and never participate in your own marketing again. Especially when you’re the face of your brand.
Your personality, expertise, experiences, and day-to-day business operations are part of what makes your business worth following. You are what stands out in a saturated market. I can help bring those things to life, but I can’t manufacture every part of what makes your business yours.
I need your input and communication. I need to understand what’s happening in your business. And sometimes, I need you to get in front of the camera.
If you’re looking for someone to upload five generic graphics a week and never ask you a question, this probably isn’t your service. If you’re ready for a collaborative, strategy-led partnership, you’re in the right place.
Trusted by medspas • landscapers • restaurants • roofers • coffee shops • construction • plastic surgeons • boutiques • yoga studios • airbnbs • hair salons • beauty pros • wellness businesses • and more!
Trusted by medspas • landscapers • restaurants • roofers • coffee shops • construction • plastic surgeons • boutiques • yoga studios • airbnbs • hair salons • beauty pros • wellness businesses • and more!
What to expect when you want to work with So Social↓
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Fill out the inquiry form and tell me a little about your business, your goals, and where you need support. The more details you give, the better. If we’re the right fit, we will schedule your 30 minute Google Meets discovery call with our founder, Victoria. -
During our 30 minute Google Meets discovery call we will discuss your business, what’s working, what’s not, and where you’d like to go. I’ll walk you through my services, answer your questions, and recommend the best path forward based on your goals, budget, and stage of business.
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If we’re a good fit, I’ll send over a proposal, contract, and invoice to get things rolling. From there, we’ll kick off the onboarding process and start building a marketing strategy that works as hard as you do.
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As your business evolves, your marketing can too. Need more content? Want to hand off community management? We’ll add support when the timing makes sense.
Small business, big goals
From backhoes to Botox, appetizers to activewear, roofers to reformers, landscaping to lattes, and boutiques to breweries…
If you show up and do the damn work, So Social makes sure your marketing does too. Different businesses, same problem. And the solution is always strategy, consistency, and high-quality content created with your target customers in mind.
Whether you need social media management, professional content, or you’re not quite sure where to start, we’ll build a plan around your goals, your budget, and your business.
What does The So Social Signature Service include
THE SO SOCIAL SYSTEM ↓
+ The Platform Management
+ The Content Strategy
+ The Monthly Questionnaire
+ The Monthly Content Session
+ The Creative Production + Systems
+ The Monthly Content Session
+ The Engagement
+ The Reporting
The Signature Service combines social media management, professional content creation, strategy, and ongoing optimization into one integrated process. Every component has a purpose. Not a predetermined number of specific post types. A system built to support your business.
All of these pieces work together. The business updates inform the strategy. The strategy informs the shot list. The content session creates the assets. Those assets become the content. The content gets published. Engagement supports community building. Reporting helps inform the next round of decisions.
THE PLATFORM MANAGEMENT
Instagram + Facebook
Your core content is published to both platforms, giving your business a consistent presence across the two channels. We plan and publish content Monday through Friday, with five feed posts per week.
THE CONTENT STRATEGY
We determine what to create based on what your business actually needs, not a predetermined arbitrary quota of Reels, carousels, or graphics.
Your content mix may include Reels, carousels, photography, graphics, educational posts, behind-the-scenes content, and promotional content. Every format has a purpose, and every piece is selected based on your business goals, audience, content performance, current priorities, and opportunities worth exploring.
Our strategy is built around our 7 C’s of Social Content, a framework that helps guide what we create, why we create it, and how each piece fits into the bigger picture. It’s one of the ways we make sure your content is working toward something instead of simply filling up your feed.
We also source trends, collect creative inspiration, develop new ideas, and look for opportunities to make your content relevant without blindly following every trend that lands on our feeds.
Because a trend isn’t automatically a good fit for your business just because everyone else is doing it. And posting five times a week means very little if those five posts aren’t doing anything for you.
THE MONTHLY QUESTIONNAIRE
Each month, you’ll complete a questionnaire covering what’s happening in your business. New projects. Upcoming promotions. Seasonal priorities. New services. Team updates. Events. Important milestones.
This gives me the information I need to connect your real business activity with the social media strategy. It’s also where collaboration becomes part of the process.
THE MONTHLY CONTENT SESSION
One mandatory professional content session is included every month. Using a Canon camera and iPhone, I capture original photography, video, B-roll, and behind-the-scenes moments that support your content strategy. Each session typically lasts up to 3 hours and is planned in advance.
Before we meet, I prepare a detailed shot list outlining what I want to capture and why. During the session, I provide creative direction to make sure we’re capturing the right footage, not just filling a camera roll.
The goal is to create a month’s worth of usable content to work with, while building an ongoing library of original assets.
THE CREATIVE PRODUCTION + SYSTEMS
I edit the photography and video, develop the creative assets, write and prepare content, and organize everything into a cohesive publishing plan.
We use Rella to support content scheduling, approvals when needed, and reporting. Content is typically scheduled in two-week batches.
THE ENGAGEMENT
Social media is a conversation, not a billboard. The service includes time dedicated to inbound and outbound engagement activities, guided by your business goals and strategy.
Inbound engagement: Interacting with relevant activity coming to your account, including comments and tags, and identifying interactions that need your attention.
Outbound engagement: Proactively interacting with relevant accounts, potential customers, local businesses, and communities that make sense for your brand.
THE REPORTING
We look at the data and use it to inform what comes next. Each month, you’ll receive a stats report through Rella. We’ll review relevant performance metrics, identify useful patterns, and use what we’re learning to inform future content decisions.