Construction site with excavation equipment and a pickup truck, under a clear blue sky.

Pane Enterprises

When Pane Enterprises partnered with So Social, the goal wasn’t simply to “post more on social media.” It was to modernize a long-standing family business while preserving the reputation and values that have made them a trusted name in Central Connecticut since 1984.

Our strategy centered on positioning Pane Enterprises as more than a landscaping supply yard. We built a brand that highlights family ownership, blue-collar work ethic, community relationships, and premium, locally sourced landscaping materials. Every piece of content reinforces their commitment to exceptional customer service, fair pricing, and helping both homeowners and professional landscapers succeed.

From a website perspective, we completely reimagined their online presence with a focus on search engine optimization (SEO), user experience, and conversion. We developed keyword-rich service and product pages, strengthened their local search visibility, modernized the messaging, and created a site that reflects the quality and professionalism customers experience at the yard.

On social media, our vision has been to create a brand people genuinely want to follow—not just a business that sells mulch. We blend educational product spotlights, behind-the-scenes content, customer project showcases, delivery highlights, relatable blue-collar humor, seasonal campaigns, and family-owned storytelling to build a loyal community around the brand. Instead of constantly selling, we focus on creating trust, personality, and familiarity so Pane Enterprises remains top of mind when customers need landscaping materials.

The result is a cohesive digital presence that showcases the company’s decades of experience while attracting a new generation of homeowners, contractors, and landscaping professionals through authentic, engaging content and strategic marketing.

Pane Enterprises - Connecticut Landscaping Supplier

+ Branding Design

+ Website Design and Maintenance

+ Content Creation

+ Social Media Management

+ Marketing Materials (postcards, stickers, order and invoice)

HOW SO SOCIAL HELPED ↓

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Multiple overlapping tablets displaying a landscaping company's website, featuring images of construction equipment, rocks, and text about services and company history.
A construction site with a yellow bulldozer and a white pickup truck. The bulldozer is moving dirt or gravel, and the truck has the logo 'Pane Enterprises Inc.' on the side. There is a gray building in the background and trees with green leaves.
A person in a neon yellow shirt pushing a wheelbarrow loaded with small rocks on a brick patio with a background of grass, trees, and a house.
Close-up of soil in the foreground with construction equipment blurred in the background, indicating a construction site.
Part of a white utility truck with the words 'PANE ENTERPRISES INC.' painted on the door, parked on asphalt, with a large black equipment container atop the truck bed.
Packages of Black Beauty Sun & Shade grass seed mixture on a concrete surface.
Close-up of muddy off-road tire tread on a vehicle wheel.
A dump truck unloading a pile of small rocks or gravel on a driveway in front of a white house with multiple windows.
Two people working with white buckets in a desert-like environment; one is pouring contents from a bucket onto the sand, while the other is arranging similar buckets on a wooden pallet.
Close-up of small, rounded pebbles and stones in various shades of white, gray, black, and brown.
Close-up of a construction shovel with reddish dirt on the blade, with a gravel and dirt surface beneath and a blurred background of construction material piles, fencing, and some trees.
A yellow backhoe loader with a rusted bucket scooping dirt into an orange dump truck on a construction site with dirt piles and a building in the background.
Stacked bags of mulch labeled 'Mainly Mulch' on a construction site with a bulldozer in the background, bare trees, and dirt ground under a bright sky.
A man using a gardening rake to turn dark, freshly turned soil around a leafless shrub outside a brick house.
Close-up of various smooth, wet pebbles in natural colors such as gray, brown, black, and tan.
Man in neon green shirt and black shorts operating a small tracked loader on a gravel surface in a parking lot with cars, trees, and houses in the background.
Person holding a white disposable cup with a green sticker labeled 'Treated' and a round black and brown logo on the cup. The background appears to be a blurry outdoor surface.
Stacked gray stones enclosed in wire mesh on wooden pallet in an outdoor setting.
A person wearing work boots and a hoodie operating a wheelbarrow filled with dark soil. They are working outdoors on a wet surface, with a yellow excavator in the background and a wheelbarrow packed with soil in the foreground.
A stack of mulch bags on a construction site with a bulldozer in the background and dirt ground in the foreground during daytime.
Large pile of dark compost or mulch in a parking lot, with a truck and trees in the background.
A woman wearing a white hooded jacket, blue jeans, and brown boots standing on a dirt lot, observing a construction site with a yellow small bulldozer and workers in the background under clear blue skies.

“In such a short time we have received such positive feedback from our customers.”

As small business owners we were very overwhelmed with the thought of marketing through social media and have been avoiding it for many years. But with the help from Victoria it was seamless!

Maintaining a consistent social media presence takes time and effort and that’s what you will get with So Social Media Mgmt. In such a short time we have received such positive feedback from our customers. We highly recommend Victoria!

-Nicole Pane, Pane Enterprises