Wondering what goes into your content session? let’s break it down (no dance moves required…unless you’re into that 🤪)

CONTENT CREATION SERVICES CAN INCLUDE:

Detailed pre-session questionnaire // Before we meet, you’ll complete a detailed questionnaire covering your business, audience, offers, goals, upcoming promotions, content needs, brand personality, visual preferences and anything else I need to know before we start planning.

Vision + goals // A 30-minute Google Meet to talk through what you want your content to accomplish, what you’re promoting, what’s coming up in your business and what you want your audience to know, feel or do.

Content ideation // We start with the big picture and brainstorm content ideas that actually make sense for your business, your audience, your offers, your personality and your goals.

Content strategy // We turn those ideas into an intentional content plan so we’re not just showing up with a camera and hoping something good happens. Every session has a purpose behind it.

Content planning // We map out the types of content that will be most useful for your business, from educational and promotional content to personality, lifestyle, behind-the-scenes and everything in between.

Shot list // You’ll have a customized shot list built around your business, services, products, people, space, personality and the specific content we want to capture.

On-site content direction // You don’t need to know what to do in front of a camera. I’ll guide you through what to film, where to stand, what to do and how to naturally move through the content without making everything feel staged.

Professional photography // I’ll capture polished, high-quality photos using professional camera equipment, including your people, products, services, space, details, process and the moments that make your business feel like yours.

Professional video // High-quality video captured with your brand and social platforms in mind, giving you footage that can be used across Reels, TikTok, Stories, your website, marketing materials and more.

iPhone + social-first content // Professional camera footage isn’t the whole story. I’ll also capture more natural, in-the-moment iPhone content designed to feel organic and native to social media.

Behind-the-scenes content // The stuff customers don’t normally get to see: the process, the prep, the work, the personalities, the little details and everything happening behind the scenes.

Brand personality // Your business has a personality. We’re capturing it. The laughs, the quirks, the people, the energy, the details and the moments that make your brand feel human.

Lifestyle content // We’ll capture your business in real life instead of relying on a feed full of perfectly posed photos. Movement, interaction, routines, products in use and the experience behind your brand all become part of the story.

Educational content // We’ll identify opportunities to turn your expertise into content that answers questions, teaches your audience, establishes credibility and gives potential customers a reason to trust you.

Promotional content // Need to highlight a service, product, offer, launch, event or seasonal promotion? We’ll intentionally capture content that gives you something to actually market.

Evergreen content // We’ll prioritize content that can continue working for you long after the day we shoot, rather than creating everything around something that expires next week.

Trend-friendly content // When a trend makes sense for your brand, we’ll capture footage that gives you the flexibility to participate without forcing your business into whatever random thing TikTok decided was funny that week.

B-roll library // We’ll capture the little clips that make future content easier: movement, details, environment, products, tools, hands, textures, people working and all the random footage you never realize you need until you’re trying to edit a Reel.

Brand details // Your space, signage, products, packaging, equipment, textures, workstations and all the small visual details that help people recognize and remember your business.

Team + people content // Your people are part of your brand. We’ll capture your team doing what they actually do, interacting with each other and showing the personalities behind the business.

Real-time creative direction // We adjust as we go. If something looks great on camera, we keep going. If an idea isn’t working, we pivot. If something unexpected happens that would make great content, we’re getting it.

Content capture in your actual environment // Because your business doesn’t exist inside a perfectly staged studio. We capture the real spaces, people, products, services and moments your customers actually experience.

Post-session organization // Your captured content is reviewed, edited and organized so you’re not left with a camera roll full of 947 nearly identical videos and absolutely no idea what the hell to do with them.

A content session built around YOU // There is no magic number of photos, Reels or videos that every business needs. Your session is customized around your goals, your business, your audience, your time and what makes sense to capture that day.