Atlantic Renovations
Atlantic Renovations is a Connecticut roofing company with 24 years of experience in residential and commercial roofing. At Atlantic Renovations, they don’t cut corners, they cover them. AR specializes in residential roofing, commercial roofing, gutter installation, and roof repairs built to handle New England weather. Whether you need a full roof replacement or a quick repair, you’re getting quality workmanship, honest communication, and results that last.
Atlantic Renovations - Connecticut Roofer
+ Branding
+ Website Design
+ Social Media Management
+ Graphic Design
HOW WE HELPED ↓
About the Project
What We Did
Logo & Branding Design
Website Design & Copywriting
Social Media Management
Content Editing using content given to me
Business Card Design
The Vision for the Project
When Atlantic Renovations launched, the goal wasn’t just to create another roofing company. It was to build a trusted blue-collar brand that reflected over 24 years of industry experience while standing out in a crowded market.
From the ground up, we developed a complete brand identity including a custom logo, color palette, messaging, website, and social media strategy. Every piece was designed to position Atlantic Renovations as a premium, trustworthy roofing contractor while keeping the authentic, hardworking personality that resonates with homeowners and commercial property managers.
Our website was built with SEO at the forefront, featuring dedicated service pages, location-based landing pages, and educational content to improve local search rankings and generate qualified leads throughout Tolland County and beyond.
On social media, our strategy blends expertise with personality. Rather than relying solely on before-and-after photos, we showcase the people behind the business through viral blue-collar humor, educational roofing content, project spotlights, behind-the-scenes footage, and storytelling. This approach builds trust, increases brand recognition, and creates a memorable online presence that homeowners actually enjoy following.
The result is a cohesive brand that looks professional, feels authentic, and positions Atlantic Renovations as the roofing company people think of first when they need a contractor they can trust.
“What makes her different is that she truly understands blue collar businesses.”
I’ve spent more than 24 years in the roofing industry, and one thing I’ve learned is that people don’t always see the amount of work that goes on behind the scenes.
So Social created my entire brand from scratch, including my logo, website, social media pages, content strategy, and overall marketing presence. Every piece of Atlantic Renovations has her fingerprints on it.
What makes her different is that she truly understands blue collar businesses. She knows how tradesmen think, how our customers think, and how to bridge that gap through marketing that feels authentic instead of corporate.
She’s one of the most organized and hardworking people I’ve ever met. The systems, workflows, planning, creativity, and attention to detail she brings to every client are incredible to watch in action. She’s passionate, talented, and genuinely invested in helping businesses succeed.
If you want someone who will treat your business like it’s her own, she’s the person to contact.
-Chris Pellerin