Blue Collar and Trades small businesses

Most big agencies say “We’ll do everything!” and heavily rely on AI and a high volume, hands off process to retain as many high paying clients as possible.

What sets So Social apart is I say “We’ll build the right marketing system for where your business is today, and we’ll grow it together.” I become part of your crew. Because my ideal client isn’t a 75-person company with a $10,000 monthly marketing budget. It’s the contractor, landscaper, roofer, or tradesperson who’s built a great business but doesn’t have help. I know the pressure of feeling like your business can’t run without you. Because for a long time, it probably couldn’t.

I know first hand in the trades people hire people. I know what resonates online and go beyond before and after photos and screenshots of Google reviews to humanize your business. I capture the owner checking on a project, the crew laughing over lunch, the muddy boots as well as the finished patio, the lawn stripes, and the new roof going on. Those moments can’t be manufactured by an agency sitting behind a computer because they have to come from the business itself. 

That’s exactly why So Social exists…to take one important piece off your plate while helping your business continue to grow.

Why blue collar businesses choose So Social

+ Supply yards

+ Landscapers

+ Roofers

+ Masons

+ General contractors

+ Construction companies

+ Excavation companies

+ Septic companies

+ Electricians

+ HVAC companies

+ Plumbers

+ Marine services

and more!

WHO WE’VE HELPED ↓

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A man with tattoos on his arm, wearing a gray cap, neon yellow shirt, brown work boots, and a small black earpiece, is kneeling on the ground, using green scissors to cut black fabric or material on a sidewalk near a white building with a porch. The
Close-up of various small, smooth, rounded pebbles with different colors and textures.
Close-up of muddy tire ruts on a tire track or muddy path.
Close-up of a construction tool with rusted and worn blade, filled with reddish-brown soil. In the background, a blurred construction site with large rocks, concrete barriers, and dirt ground.
Stack of 4 pallets labeled 'Mainely Mulch' on a construction site with a bulldozer and piles of dirt in the background, overcast sky, no people present.
A person with a beard wearing a gray and black cap and an orange jacket is planting or tending to a small plant in dark soil.
A yellow construction excavator scoops dirt into an orange dump truck at a construction site under a cloudy sky.
Close-up of various small, smooth, wet pebbles and stones of different colors.
Close-up of dark, loose soil at a construction site with a blurred background showing a yellow construction vehicle and a blue building.
Two men working outdoors near a street; one man in an orange hoodie and jeans operates a wheelbarrow filled with dirt or debris, while the other man in a gray jacket and jeans leans into the wheelbarrow, using a tool; trees and a cloudy sky are in th
A worker in blue jeans, a grey hoodie, and tan boots is loading dark soil from a wheelbarrow into a black machine. In the background, a yellow construction machine is visible along with trees and houses.
Pile of dark mulch in a parking lot, with trees and a construction vehicle in the background.
A man wearing a gray hoodie and dark jacket is using a garden rake to work on soil next to a brick wall and window, near a leafless shrub with red branches.
A white utility truck with the logo 'PANE ENTERPRISES INC.' in red and black on the door, with a black dump bed raised. The truck is parked on dirt, and there is a wooden framed structure and some greenery in the background under a cloudy sky.
Back view of a man wearing an orange hoodie with gardening or lawn care company logo and contact information, black cap, and blue jeans, outdoors on a cloudy day.
A person wearing a bright green shirt, black shorts, tan work boots, and a baseball cap, using a leaf blower to clear a stone pathway in the backyard of a large white house with multiple windows and decorative architectural details.
Two people are working with white buckets inside a sandy environment, possibly a cave or mine. The man in the foreground is wearing a camouflage jacket and gloves, pouring contents from a bucket. The woman in the background is crouching and handling
Stacked gray cobblestones wrapped with wire, placed on a wooden pallet on dirt ground.
Person holding a white paper cup with a black and red logo and a green sticker that says 'Treated'; other empty white cups stacked inside. Person wearing a black and gray striped long-sleeve shirt.
A person in a dark shirt and white gloves is planting a small seedling into the soil, with their face focused downward and wearing glasses.

“She knows how tradesmen think.”

“I’ve spent more than 24 years in the roofing industry, and one thing I’ve learned is that people don’t always see the amount of work that goes on behind the scenes.

So Social created my entire brand from scratch, including my logo, website, social media pages, content strategy, and overall marketing presence. Every piece of Atlantic Renovations has her fingerprints on it.

What makes her different is that she truly understands blue collar businesses. She knows how tradesmen think, how our customers think, and how to bridge that gap through marketing that feels authentic instead of corporate.

She’s one of the most organized and hardworking people I’ve ever met. The systems, workflows, planning, creativity, and attention to detail she brings to every client are incredible to watch in action. She’s passionate, talented, and genuinely invested in helping businesses succeed.

If you want someone who will treat your business like it’s her own, she’s the person to contact.”

-Chris Pellerin, owner of Atlantic Renovations Roofing | Tolland, CT