Social Media Management

So Social doesn’t do it ALL.

We do 2 things crazy well…

  1. Social Media Management

  2. Content Sessions

Read more about our social media management and content creation services below!

I just need content creation
apply to be a client

my favorite kinds of small businesses to work with…

blue collar & trades

beauty, medical aesthetics

food and beverage

lifestyle, travel, fitness, and wellness

recent results.

ya we know ball…

  • "As small business owners we were very overwhelmed with the thought of marketing through social media and have been avoiding it for many years. But with the help from Victoria it was seamless! Maintaining a consistent social media presence takes time and effort and that’s what you will get with So Social. In such a short time we have received such positive feedback from our customers. We highly recommend Victoria!"

    - nicole pane, pane enterprises

  • "Thank you so much for everything you do. It has been absolutely fantastic working with you. I couldn’t ask for a better social media manager!"

    - dr. nicholas karter, karter plastic surgery

  • "I had the opportunity to work with Victoria on branding, webpage creation, as well as social media content. She went above and beyond and helped me achieve what I was looking for. I would highly recommend her to anyone looking for any of the aforementioned services."

    -jason sheppard, two ten properties

  • "When having your business promoted or represented you want someone who takes it seriously. Victoria is that and more. She’s passionate about who work no matter the client or varied services and it shows in her work."

    -mike connolly, yard pro landscaping

The So Social Signature Base Package

This is our foundation. It includes everything your business needs for a strong, strategic presence on Instagram and Facebook - consistent content, intentional strategy, active engagement, and ongoing refinement.

Our signature base package reflects what’s actually required to see meaningful traction. Anything less is maintenance.

Click each inclusion to the right for more detailed information.

Investment starts at $2,500/month. Every small business is different, so additional support can be added on based on your goals, season, or growth plans.

  • A customized mix of static posts, carousels, graphics, and reels determined by your industry, audience behavior, and performance data.

  • Planned shot list and creative direction to capture on-brand content efficiently and intentionally. Typically, a full month of photo and video content is captured in under two hours through a structured, streamlined process.

    Content is shot using a combination of Canon DSLR and iPhone to create a balanced mix of crisp, editorial-quality visuals and relatable, behind-the-scenes moments.

    (Additional sessions available as an add-on.)

  • All content is scheduled and published using professional scheduling software to ensure consistency and optimal timing.

    We build and deliver content in two-week batches…close enough to trends to stay relevant, while allowing time for proper review, approvals, and thoughtful execution.

  • Strategic, voice-aligned copy with clear positioning and calls-to-action.

  • Researched and refined to support discoverability and reach.

  • Not set-it-and-forget-it. We adjust monthly based on performance and business goals.

  • Bio refinement, link strategy, highlights structure, and overall positioning adjustments as needed.

  • Strategic guidance for Stories including prompts, frameworks, and recommendations for raw, real-time moments that build connection.

    (Key updates such as promotions, launches, hours changes, and important announcements will still be shared.)

  • Strategic outbound engagement and comment management designed to increase visibility, strengthen relationships, and keep your brand active within your target audience.

  • Because many direct messages involve pricing, scheduling, medical guidance, or client-specific details, responses requiring your expertise are handled directly by you or your internal team. This keeps communication accurate, compliant, and aligned with your business standards while ensuring nothing important is overlooked.

  • Monitoring trends and best practices to ensure your content stays relevant and competitive without chasing every viral moment.

  • In-depth analytics review focused on meaningful metrics (not vanity numbers) to refine and improve performance.

Social Media Management

Social Media Management

Just need content for your small business?

So Social offers both monthly and a la carte content sessions for small businesses in Connecticut

Learn more here