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BUILD YOUR MARKETING TEAM

No two businesses are in
the same season, so why should every marketing package look the same?

A person's hands working on architectural plans and a laptop on a desk, with construction helmet, safety glasses, and a smartphone nearby.
Person sitting on a beige chair at a table covered with green and white sheets of paper, some with the text 'You need a social media manager.' The person is wearing ripped jeans, a tank top, and brown boots, holding a silver laptop. A camera and measuring tape are on the table.

Start where you are. Grow when you’re ready. Because marketing your small business isn’t one size fits all.

I believe every small business deserves great marketing, whether you’re just starting out or running multiple crews. That’s why every proposal begins with a conversation.

We will talk about your goals, budget, where you want your business to be in six months, and what tasks you’re ready to hand off.

From there, I’ll recommend a custom combination of services designed to help you grow without paying for support you don’t need yet.

As your business grows, your marketing can grow with it.

Let’s Work Together →

Trusted by landscapers • roofers • construction • electricians • plumbers • HVAC • masons • and more!

Trusted by landscapers • roofers • construction • electricians • plumbers • HVAC • masons • and more!

Social media services for every stage of your business

Every business is in a different season, and your marketing should reflect that.

Start by choosing the social media management package that best fits your current goals, posting needs, and budget. From there, customize your plan with add-on services like Monthly Job Site Coverage, Community Management, Email Marketing, TikTok Management, or Performance Insights.

Whether you’re ready to hand off one piece of your marketing or build a full-service marketing department, we’ll work together to create a plan that works for your business today with room to grow tomorrow.

YOU NEED HIGH QUALITY PHOTOS AND VIDEOS FOR YOUR BLUE COLLAR BUSINESS

Content sessions,
two different options

Professional Content. Your Way. Whether you need ongoing content throughout the year or a one-time content refresh, there’s an option built for your business.

You’ll walk away with authentic content captured where your business actually happens—not staged stock photos.

A woman taking a selfie with her phone, sitting in front of a light green wall, wearing a sleeveless denim dress, and a damaged ripped knee jeans, with jewelry on her arms and a tattoo under her right arm.

Monthly Job Site Content Coverage

Perfect for current social media clients ready to hand off taking photos and videos

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A La Carte Content Sessions

Perfect for businesses that need a content refresh and post themselves for now

Work with Us →

Neither should your social media content

YOUR BUSINESS DOESN’T HAPPEN IN A DAY

Person holding a Canon camera with a 28-70mm lens, sitting in a vehicle with legs crossed, wearing blue jeans and brown boots, beside an open door with a gravel ground outside.
A young girl wearing a hat and cream-colored fleece jacket is holding a smartphone and taking a picture of a front-end loader. The loader is carrying a load of dirt or mulch, and there are other people and vehicles visible in the background under a clear blue sky.

The best blue collar marketing isn’t created in a studio because built on the job site. Through real people, real projects, and real moments.

Monthly Job Site Coverage gives your business a consistent library of professional photo and video content captured where your business actually happens. Because your marketing should be just as authentic as your work.

The Problem? Most businesses try to capture an entire month’s worth of content in one afternoon.

But your business doesn’t work like that.

One week you’re installing patios, the next you’re trimming hedges, then you’re working your way through seasonal clean ups. Maybe you’re replacing roofs, installing drainage, meeting new customers, training new employees, or spending a rainy day working on the trucks and cleaning the mowers.

Trying to tell the story of your business in one content day is like trying to summarize an entire season with one photograph. Your business deserves better than that.

Work with Us →

THE SOLUTION

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Coverage, not just content

A man and a young girl at a cemetery, the girl is reaching into the open door of a white utility truck, and the man is sitting in the driver's seat. The woman's face is not visible, and she is wearing black shoes and black pants. The background has trees and a residential house.

This isn’t a typical photoshoot. It’s ongoing documentation of your business. Each month includes up to four hours of on-site coverage, strategically planned around your projects, seasonal priorities, and marketing goals. Every month is different because every business is different. Our goal isn’t to use every minute. We are there to capture the right moments at the right time.

That might look like:

✔ One extended session.

✔ Two half-day visits.

✔ Several shorter job site stops.

🏗 Have projects changing every week.

🚜 Want consistently fresh content.

📱 Need content for social media, websites, and marketing materials.

👷🏻‍♂️ Don’t have time to stop working and film.

📈 Want to document the growth of their business over time.

🫱🏼‍🫲🏽 Already work with So Social for social media management.

Monthly Job Site Coverage is perfect for businesses that…

Customize Your Social Media Services

Think of marketing like building a house. Every service below is a different piece of the structure. Individually they’re valuable. Together they create something much stronger. No two businesses are in the same season. Some are just getting started. Some are hiring their first employee. Some are running multiple crews and ready to hand marketing off completely. That’s why every proposal is customized around your goals, workload, and budget.

Start with what you need today. Add support as your business grows.

TikTok add on

Want to show up where everyone’s scrolling? Add TikTok to your package and let us expand your reach to a third audience by repurposing your Instagram reels. More visibility. Same great content. If you’re already investing in Instagram content, why not put it to work on another platform? Your content is optimized, repurposed, and published to TikTok to help your business reach new audiences without creating everything from scratch.

Community Management and engagement

Because posting is only part of the job. Building a strong online presence doesn’t stop when a post goes live. Community management helps turn followers into relationships through thoughtful engagement, conversations, and consistent interaction with the people who matter most to your business.

Performance insights report

Know what’s working (and why). Every strategy I create is backed by performance data. This add-on gives you a front-row seat with a detailed monthly report, key takeaways, and recommendations so you can better understand the impact of your marketing investment.

Email marketing

Stay top of mind with past, current, and future customers. Social media gets people interested. Email keeps them connected. Whether you’re promoting seasonal services, sharing company updates, or reminding customers it’s time to book, email marketing helps you stay in front of your audience year-round.

Trust the process

•

Trust the process •

What to expect when you want to work with So Social↓


  • Fill out the inquiry form and tell me a little about your business, your goals, and where you need support. The more details you give, the better. If we’re the right fit, we will schedule your 30 minute Google Meets discovery call with our founder, Victoria.

  • During our 30 minute Google Meets discovery call we will discuss your business, what’s working, what’s not, and where you’d like to go. I’ll walk you through my services, answer your questions, and recommend the best path forward based on your goals, budget, and stage of business.

  • If we’re a good fit, I’ll send over a proposal, contract, and invoice to get things rolling. From there, we’ll kick off the onboarding process and start building a marketing strategy that works as hard as you do.

  • As your business evolves, your marketing can too. Need more content? Ready for a website? Want to hand off community management? We’ll add support when the timing makes sense.

PUT ME TO WORK
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The talk around town

⭐️⭐️⭐️⭐️⭐️

The talk around town ⭐️⭐️⭐️⭐️⭐️

A woman with dark hair and light skin, wearing denim overalls and a white long sleeve shirt, is smiling and adjusting a beige construction helmet on her head. She is standing in front of a blue backdrop, with a yellow safety vest hanging on a tripod, a camera, and a selfie stick with a decorated phone case visible nearby. There is also a water pipe to her right.
A woman sitting on a desk with her legs crossed, wearing a denim jumpsuit, brown work boots, and holding a phone, in a room with a light blue wall and construction safety equipment on the desk.

“She knows how tradesmen think, how our customers think, and how to bridge that gap through marketing that feels authentic instead of corporate.

-Atlantic Renovations Connecticut Roofers

Installing gray asphalt shingles on a roof over yellow house wrap siding.

“Maintaining a  consistent social media presence takes time and effort and that’s what you will get with Victoria. In such a short time we have received such positive feedback from our customers.

-Pane Enterprises landscaping supplier

A white service truck with a raised black mechanism on top, parked on a paved lot with an overcast sky, trees, and a building in the background. The truck features the logo and contact information of Pape Enterprises Inc., including USDOT and other details.

“When having your business promoted or represented you want someone who takes it seriously. Victoria is that and more. She’s passionate about her work no matter the client or varied services and it shows in her work .

-YardPro landscaping business

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Smartphone screen showing a woman holding a camera on a tripod, with the text 'Ready to topup me to work?' and the name Victoria Pellerin

Ready to stop duct taping your marketing…

From backhoes to dump trucks…job sites to shop floors…landscapers to linemen…roofers to remodelers…if you show up and do the damn work, So Social makes sure your social media does too. Different trades, same problem. And the solution is always strategy, consistency, and high-quality content created with your target customers in mind.

Whether you need social media management, a hardworking website, professional content, or you’re not quite sure where to start, we’ll build a plan around your goals, your budget, and your business.

FILL OUT THE INQUIRY FORM